By Digital Rebellion
Introduction: Not All Metrics Are Equal
Many brands track:
- Likes
- Followers
- Views
But these don’t always equal growth.
The key is understanding which metrics actually matter.
What Are KPIs?
KPIs (Key Performance Indicators) are measurable values that show how effectively you’re achieving your goals.
Types of KPIs You Should Track
1. Awareness KPIs
- Reach
- Impressions
- Website traffic
2. Engagement KPIs
- Likes
- Comments
- Shares
- Saves
3. Conversion KPIs
- Leads
- Sales
- Sign-ups
4. Retention KPIs
- Repeat customers
- Email open rates
How to Analyse KPIs Effectively
Look for Patterns
What type of content performs best?
Compare Over Time
Are you improving?
Identify Drop-Off Points
Where are you losing people?
Tools to Use
- Google Analytics
- Social media insights
- Email dashboards
Common KPI Mistakes
- Focusing on vanity metrics
- Tracking without context
- Not aligning KPIs with goals
Final Thoughts
KPIs are not just numbers —
they are signals.
Digital Rebellion Insight:
Track what matters, ignore what doesn’t.
